Social Media Management
Social Media That Builds Brands. Not Just Followers.
The version of social worth paying for looks like this: people recognize your brand before you ever quote the job, calls start with “I saw your video,” and good operators ask if you’re hiring. We build that across YouTube, Meta, TikTok, and LinkedIn.
Random Posting Is Not a Strategy.
Most businesses post when someone remembers to. No consistent voice, no plan for each platform, no way to tell which post did anything. Engagement stays flat, the leads never show, and after a few months the account goes quiet.
Social works when somebody runs it like a system: the right content on the right platform, week after week, with a reason behind every post. That part is our job.
One TikTok from the job site brought in 50+ resumes.
Park County Gravel does gravel, excavation, and land work in the Colorado high country. Anyone in that world will tell you the machines are the easy part. Finding people who want to run them is the hard part.
We filmed on their job site and posted one TikTok. No hiring campaign behind it. No job boards running. More than 50 resumes came in, and we know the video did it because the applicants told us: the DMs and emails referenced it directly.
The video was made to market the business. It ended up staffing it. That is the part most owners miss about social: the next generation of operators, laborers, and foremen is finding employers there, not on job boards.
50+
resumes from one video
Your next operator is scrolling, not job hunting.
If you run a dirt-work business, hiring probably worries you more than leads do. The operator you want is not refreshing job boards at night. He’s on TikTok and Instagram after his shift, watching machines work.
A steady feed of your crew doing clean work on real sites shows him exactly what showing up for you would look like. A text-only job posting with “competitive pay” can’t do that.

What a month with us looks like.
No mystery retainer. This is the loop we run every month, start to finish.

Capture from the job site
The footage comes from your actual work. How we get it is scoped to your appetite and budget in the first meeting: some owners text us phone clips from the field every week, some want our crew out monthly with cameras and a drone. Both work. The plan just has to be honest about which one you are.
Edit for the platform
A TikTok is not a YouTube video turned sideways, and a LinkedIn post reads differently than an Instagram caption. Every clip gets cut natively for where it lives. We follow trends when they fit your brand. We don’t chase cringe.
You approve before anything posts
You see the calendar, the captions, and the cuts before they go live. If a post doesn’t sound like you, we fix it until it does. Nothing publishes without your sign-off.
Publish, engage, learn
We post at the right times, handle the comments and DMs, and track what actually moved. Whatever performed shapes next month’s calendar. The system gets sharper every cycle.
Where We Publish
YouTube
Long-form brand content and search-driven video strategy
Meta
Instagram + Facebook — organic and paid growth across Meta platforms
TikTok
Short-form discovery and top-of-funnel brand awareness
Professional brand positioning, B2B lead generation, thought leadership
Where This Fits in the System
Social is the distribute stage. The videos we produce become platform-native posts, the posts send buyers to your website, and the engagement data tells strategy what to double down on next quarter.
Distribution is where your content earns its keep.
- 01Strategy
- 02Build
- 03Create
- 04Distribute
- 05Capture
- 06Compound
Social channels put that content in front of the right buyers, repeatedly.
An assistant that drafts your replies. You hit send.
When the comments and DMs pick up, answering them starts eating your evenings. For owners who want the help, we set up an AI assistant trained on your tone. It drafts a reply to every comment and message, then stops and waits for you.
You read the draft, change what you want, and send it. It never publishes anything on its own. You know your business better than anyone — this just makes answering fast.
A comment or DM comes in
The assistant drafts a reply in your voice
You review, edit if you want, and send
Never auto-publishes. Ever.
You see everything we see.
No highlights-only deck. We'd rather send you every analytic with a plain-English summary than have you wonder what we're hiding.
Every metric, unfiltered
You get access to the same dashboards and exports we work from. Not a highlights deck. All of it.
A plain-English summary
On top of the raw numbers, a short write-up in normal language: what grew, what flopped, and what we’re changing because of it.
Tied back to your website
Where the data allows, we connect social growth to visits on your site, so the numbers mean something to the business and not just the feed.
Client Results
“Before DIGG, our social media was an afterthought. Now it's one of our best lead channels. The difference is having people who actually know what they're doing — and can prove it with data.”
Business Owner
Colorado-based Service Business
50K+
YouTube subscribers built organically
3–4×
Typical engagement improvement in 90 days
Social Media Pricing
Priced by platform count and content volume. Every tier includes strategy, publishing, and reporting.
Presence
$2,000/mo
6-month engagement
- 2 platforms
- 12 posts per month repurposed from your content library
- Scheduling & publishing
- Monthly performance report
Tiers assume an active video engagement supplies the footage. Social-only engagements add $500/mo for content creation.
The tiers are the framework — every contract gets tailored on the strategy call to what your business actually needs.
All four services together: The DIGG Growth System from $8,500/mo →
Questions
Frequently Asked About Social Media Management
The Playbook
Related Reading

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The True Cost of Social Media Marketing (And What Happens If You Skip It)
Social media marketing has real costs whether you're paying for it or not. Here's an honest breakdown of pricing, the hidden costs of DIY, and how to actually evaluate your return.

What Does a Social Media Manager Actually Do? (It's Not What You Think)
Most people think social media management is about posting. It's not. Here's the full scope of what a real social media manager does — and why it matters for your business.
Ready to Turn Social into a Lead Channel?
Book a free strategy call. We'll audit your current presence and tell you exactly what it will take to make it work.
What would this cost? Get a 60-second estimate →Or call us directly: 720-575-8721

