Website Development
Websites That Actually Drive Business.
Built to get found on Google and make the phone ring. Real market research first, a fast custom build, and the full Google stack wired before we call it live.
Your Website Exists. Google Was Never Told.
Here's what we find over and over: a business has a website that may have never been crawled by Google, isn't listed where it should be, and isn't being served to the customers searching for exactly what it sells. The site technically exists. As a growth asset, it doesn't.
None of that means the business is weak. It means the site was never built to be found — no Search Console, no analytics, no reason for Google to trust it. That's the part we fix, and we fix it first.
The Five Things Template Shops Skip
Every site we ship clears this checklist before we call it live. One of these is almost always missing when a business comes to us.
And that's before the quieter work: alt text on every image, enough pages and articles for Google to take the site seriously, and real market research behind what those pages say.
Site speed
Slow sites lose rankings and lose visitors. We build to pass Google's Core Web Vitals, not just to look fast on the designer's laptop.
Google Search Console
The direct line between your site and Google. If it was never set up, Google may have never properly crawled your site at all.
Google Analytics
You can't improve what you can't see. Wired at launch, so every visit and every form fill is accounted for from day one.
Optimized Google Business Profile
The map result people actually click. Categories, services, photos, service area — filled in properly, not left half-blank.
Call tracking
So you know which page made the phone ring, and future ad money goes where the calls actually come from.
Research First. Ads Last.
Most shops start with a template and end with an invoice. We start with your market, and the sequence matters.
Free consult
An hour of straight talk about your business: what you do, who calls you, what work you want more of. Free, and useful even if you never hire us.
Market research + your worksheet
We research your market and hand you a real deliverable: every service you could offer, listed with the local going rate beside each one. You mark it up — what to offer, what to charge. That worksheet becomes the site map. For Iron Forge, the same research found the nearest competing DOT inspection was 47 miles away.
The build
A custom Next.js site, built page by page from your worksheet. Every service you checked becomes a page Google can rank. Iron Forge's build took 7 days.
Launch day
In person when you are in our area, on a call when you are not. Domain, business email, and lead capture get wired and tested live, and the feedback you give on version one goes live the same day.
The Google stack
Search Console, Analytics, your Business Profile, call tracking — the five-item checklist above, closed out before we call the site live.
Articles + optimization
Pages and articles keep going up after launch, because Google keeps ranking sites that keep earning it. We watch what pulls impressions and sharpen from there.
Then paid ads
Ads run last, by design. Once Google trusts the site, every ad dollar lands on a foundation built to convert instead of paying to push traffic at a site Google itself ignores.
The Iron Forge cadence: site built in 7 days, fully live with the whole Google stack in 30 days from contract.
13 years of good work. Three weeks to get found.
Iron Forge had been doing DOT inspections and truck repair for 13 years with a 7-page site Google had never been told about. We ran the research, built the site in 7 days, and wired the full Google stack. Three weeks in: 1,500 impressions, 55 pages indexed, and the first clicks arriving — before a dollar of ad spend.
0 → 1,500
Google impressions, first 3 weeks
55
Pages indexed (was 7)
30
Days to fully live
Where This Fits in the System
Your website is the build stage — the hub every other channel points at. Video gives it something worth watching, social sends buyers to it, and the retargeting pixels we install capture the ones who are not ready yet.
When the site converts, everything upstream gets cheaper.
- 01Strategy
- 02Build
- 03Create
- 04Distribute
- 05Capture
- 06Compound
A website engineered to convert the attention the rest of the system creates.
Client Results
“Our website went from 9 visitors a month to over 6,000. I never thought SEO and content strategy would make that kind of difference, but DIGG showed me exactly how it works.”
Owner
Hydroplex — Lafayette, Louisiana
9 → 6,000
Monthly website visitors in 12 months
12mo
Time to results
You own everything.
Plenty of agencies keep a grip on the website so leaving hurts. We think that's a rotten way to keep a client, so we set everything up the opposite way.
Your site lives in its own repository
Every website we build gets its own private code repository from day one. If you ever leave, we transfer the whole repository to you. No hostage-taking, no ransom pricing to get your own site back.
Your accounts, in your name
Domain, analytics, Search Console, Business Profile, ad accounts — set up under your ownership, not parked under ours. If we part ways, you keep the keys because you always had them.
Month to month after the first term
Only the initial term you sign up for is fixed — the same terms published on this page. After that, everything runs month to month. We keep clients by getting results, not by trapping them in paperwork.
Custom Next.js. That's the whole list.
We build every site custom on Next.js, and we turn down WordPress and template work. A custom build loads faster, holds up better in search, and doesn't fight you every time the business needs the site to do something specific. If a template would genuinely serve you, plenty of shops will sell you one for less — we'd rather build the site your market research says you need.
Website Pricing
A one-time build, or the build plus a year of growth work. Straight numbers, published up front.
Launch
from $15,000
one-time project · 8–10 weeks
- Custom Next.js build (5–8 pages)
- Brand-aligned design
- Technical SEO foundation (schema, metadata, internal linking)
- Analytics + retargeting pixels installed (Google & Meta)
- 60 days of post-launch support
These tiers are the framework. Every contract gets tailored on the strategy call to what your business actually needs — nothing more, nothing padded.
All four services together: The DIGG Growth System from $8,500/mo →
Questions
Frequently Asked About Website Development
The Playbook
Related Reading

What Is Retargeting? A Plain-English Guide for Business Owners
Retargeting is one of the most powerful tools in digital marketing — and one of the most misunderstood. Here's how it actually works and why warm leads convert so much better than cold ones.

Why Your Website Isn't Getting Traffic (And What to Do About It)
Most small business websites get fewer than 10 visitors a month. Here's exactly why — and what separates a website that ranks from one that doesn't.
Ready to Build a Website That Actually Works?
Book a free strategy call. We'll tell you exactly what your site needs and what it will cost.
What would this cost? Get a 60-second estimate →Or call us directly: 720-575-8721


