Hydroplex
Hydroplex High Pressure Pump, Valve & System Specialists
9 → 6,000 monthly visitors in 12 months
9 → 6,000
Monthly website visitors
12
Months to achieve result
1
Production trip to Lafayette, Louisiana
Decades of Work. 9 Visitors a Month.
Hydroplex has spent decades building high-pressure pump and valve systems out of Lafayette, Louisiana. The name carries real weight with the people who already know it. Online, the company barely existed.
Their website drew fewer than 9 visitors a month. Nine. For a business with that much history behind it, that's close to invisible. Anyone searching for what Hydroplex does best was finding someone else.
They needed the brand story told properly — something that honored the legacy while setting the company up for its next stretch of growth. And they needed that story to actually reach people.
The System DIGG Built
It started with one production trip to Lafayette. We shot a brand legacy film — the people, the equipment, the culture, the craft. But the video was never the deliverable. It was the fuel. Everything else in the system was built to put that story to work, and each piece feeds the next.
- 01 Strategy
The plan before the cameras
Before anything got shot or built, we mapped the whole system: what Hydroplex needed to say, who needed to hear it, and how a single shoot could feed twelve months of growth.
- 02 Build
A website rebuilt to convert
We rebuilt the Hydroplex site — fast, search-optimized, and structured to turn the traffic the rest of the system generates into real inquiries.
- 03 Create
The brand legacy film
One trip to Lafayette produced the film itself, plus a bank of cut-downs and content shaped for search and social.
- 04 Distribute
Social distribution
That content went out on a steady schedule, putting Hydroplex in front of industrial buyers instead of waiting for them to go looking.
- 05 Capture
Retargeting and analytics
Retargeting kept the brand in front of warm prospects who weren't ready to buy yet. Analytics showed what was pulling traffic and what to cut.
- 06 Compound
Each channel feeds the next
The film powered the site and the feeds. Traffic filled the retargeting pool. The numbers sharpened the next month's plan. That loop is what turned steady work into compounding growth.
The Film That Fueled It
Where It Started, Where It Landed
- Month 09monthly website visitors
- Month 126,000monthly website visitors
- Month 09monthly website visitors
- Month 126,000monthly website visitors
Why It Worked
The growth didn't come from one viral moment. The film gave people a reason to care, the website turned that attention into visits, social kept the story circulating, and retargeting caught the prospects who weren't ready the first time. Run that loop for twelve months and the numbers compound.
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Hydroplex High Pressure Pump, Valve & System Specialists
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